Built for Food Retailers
Build-your-own experiences that convert
Gift baskets, trail mix bars, custom candy boxes, and build-your-own snack sets — all with real-time visual preview, dynamic pricing, and seamless Shopify checkout. Purpose-built for custom food retailers.
Sound familiar?
Shopify variants cannot handle build-your-own
Shopify limits products to 100 variant combinations. A gift basket with 30 items across 5 slots blows past that immediately. You end up with workaround products, confusing SKUs, and lost sales.
Pricing combos manually is error-prone
Premium items cost more, bundles should discount, and seasonal specials need different pricing. Manually updating prices across dozens of combinations leads to margin leaks.
Customers cannot preview custom products
Your customers are building something personalized but cannot see it until it arrives. Without a visual preview, conversion suffers and returns increase.
Everything your retail business needs
Visual Product Builder
Customers see their custom basket, box, or set take shape as they add items. Layered image composition with per-option positioning, scaling, and opacity controls.
- Real-time canvas rendering as items are selected
- Per-option position, scale, and opacity controls
- Cloudinary CDN delivery with automatic image optimization
- Visual portion indicators for quantity selections
Dynamic Pricing Engine
Base price plus per-item modifiers with fixed and percentage options. Combination pricing rules for bundles and seasonal deals. Server-side verification prevents checkout manipulation.
- Fixed and percentage price modifiers per item
- Combination pricing rules for bundle discounts
- Quantity-aware pricing for multi-unit selections
- Server-side price verification on every order
API & Analytics
Track which item combinations are most popular and which drive upsells. Connect to your inventory or fulfillment system via 9 versioned REST API endpoints.
- Item popularity and combination pattern analysis
- Conversion funnel: views to customizations to orders
- REST API for inventory and fulfillment integration
- Profitability analysis per product configuration
Flexible Customization Groups
Organize items into option groups with min/max selection rules. Radio, checkbox, dropdown, or visual display types. Conditional logic shows or hides options based on selections.
- Min and max selection enforcement per group
- Four display types: radio, checkbox, dropdown, visual
- Nested categories up to 3 levels deep with drag-and-drop reordering
- Conditional logic for dependent item visibility
Up and running in three steps
Create products with option groups
Set up your build-your-own product with customization groups (e.g., chocolates, dried fruits, nuts). Add images per item for the visual builder and set pricing modifiers.
Configure pricing and display
Set base price plus per-item modifiers. Create combination pricing rules for bundles. Choose visual display mode so customers see their basket take shape.
Customers build and buy
Customers browse your product, select items with a real-time visual preview, see the price update live, and add to cart. You fulfill the order from the admin dashboard.
“Our gift basket customizer went from a confusing dropdown mess to a visual build-your-own experience. Average order value jumped because customers could see what they were creating.”
Recommended Plan
Professional
$59/month
Food retailers need the Professional plan for the visual builder — showing customers their custom product in real time is the biggest conversion lever.
- Visual product builder on Professional and Enterprise
- Up to 100 products with unlimited option groups
- Dynamic pricing with combination rules on all plans
- API access for inventory integration on Enterprise
Also built for
Explore features in depth
Ready to transform your food business?
Join food businesses using FoodFlex to increase order value by 23%, reduce errors by 87%, and delight their customers.
Free plan available · No credit card required · 5-minute setup · 30-day money-back guarantee